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Use Your Name as a Domain Name Part 3
I put up my pages on the web and I had to decide upon a domain name. I decided on a domain name of “johnrochaphoto” combining my name and occupation.
This has been a good domain name for me. It ranks pretty well in the search engines but there’s no doubt that if you just type John Rocha by itself into any search engine you’re not likely to find me at number 1.
John Rocha is not a common name but nevertheless worldwide there are several others: Denver Estate Agents, Irish fashion designers, Brazilian footballers, Boxers and if you take Rocha on its own even some photographers – April Rocha springs to mind.
I couldn’t have predicted this. Things change all the time.
Of course this can be confusing for the public. I recently answered an email from an irate lady who complained that I didn’t design shoes suitable for women over 40.
I reply to my correspondents in as friendly way as I can pointing out that I’m not in the fashion business, I don’t sell houses in Denver and in spite of my late father’s example, I’m not a boxer either.
So you can see that there are difficulties in establishing a domain name based on your personal name.
But I have found it worth doing. I really do want people to understand that I’m a photographer. I hope I have a personal style. And as the years go by I want people to know that I’m still active in Photography.
Age doesn’t matter. I’m in my sixties now but I’m still a stripling. I see that David Bailey is still going strong and I was gratified to read that Sam Haskins is still active as always. I’m not much of a fan if his in girl photographer mode but very much admire his work as a chronicler of African life.
The point I’m making is, that in spite of all the unforeseeable vicissitudes of life, it’s worth establishing your own name as part of your brand on the web.
But what if you decide not to use your name?

















